Bulleit bourbon has become quite a mainstay in the market, and for good reason. It has a unique ratio of corn to rye in the mash bill that gives it a little more spice for a bourbon while maintaining a smooth finish.
After listening to a recent "How I Built This" podcast with Yvon Chouinard, founder of Patagonia, it's clear to see the impact of this idea in his life and career. As a mountaineer and blacksmith, Chouinard knew what effect bad gear had on the environment and that the longer his equipment lasted the smaller the footprint he would leave.